How new technology will power international trade
Despite recent advances, the international shipping industry has a long way to go in terms of fully leveraging the potential of new technologies. Innovation in this sector is crucial to helping the UK to overcome the technical challenges posed by Brexit, but also to its ambition of establishing itself as an open, forward-thinking international trading partner.
We’ve all heard of the Kodak moment; when a new technology gets widespread adoption (eg. the digital camera) and customer expectations and needs change so dramatically from your assumptions that it becomes too late to change and you’re left filing for Chapter 11 bankruptcy (eg. Kodak). Many analysts appear to be waiting with baited breath for the Kodak moment to happen in shipping, and although I believe it will happen to someone at some point, I’m far more interested in the industry having its lemonade moment. Read More