When will shipping have its Lemonade moment?

We’ve all heard of the Kodak moment; when a new technology gets widespread adoption (eg. the digital camera) and customer expectations and needs change so dramatically from your assumptions that it becomes too late to change and you’re left filing for Chapter 11 bankruptcy (eg. Kodak). Many analysts appear to be waiting with baited breath for the Kodak moment to happen in shipping, and although I believe it will happen to someone at some point, I’m far more interested in the industry having its lemonade moment. Read More